Corporate Entrepreneurship
The Corporate Entrepreneurship and Innovation course provides the necessary knowledge, concepts and tools that managers need to successfully pursue corporate entrepreneurship and innovation, providing a structured approach to understanding and managing corporate entrepreneurship and innovation in your organisation in order to gain competitive advantage.
OUTCOMES
On successful completion of this short course, you will able to:
- Understand corporate entrepreneurship (its dimensions and types).
- Understand innovation (its sources, types, and approaches to innovation).
- Develop an innovation strategy, innovation portfolio and mechanisms for measuring innovation.
- Integrate entrepreneurship into your corporate strategy, structure the company for entrepreneurship and develop an entrepreneurial climate.
- Lead your organisation in improving and sustaining its entrepreneurial performance.
Course content
- Corporate entrepreneurship
- Relevance and performance
- Capturing new opportunities
- Entrepreneurship – Antidote?
- Organizational Effectiveness
- Public Policy and the Corporation
- Creating opportunity
- Corporate Entrepreneurship strategy
- Determinants of high growth
- Continuous growth
- Models of Corporate Entrepreneurship
- Business Innovation
- Management style